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1977 MSA Chilly Willee Disc Set Review and Checklist

MSA produced a set of Chilly Willee branded discs in 1977.

I found another “must have” set for my personal collection.

As I was doing some more Corona sorting, I came across two oddball cards that I had forgotten about.  They were 1977 Chilly Willie discs! 

It can be tough to find good info for some of these obscure sets. I scoured the internet to compile what I could and will share my findings below!

Let’s dig in and learn a bit more about this sweet food issue set.

The Breakdown

There were 70 cards in the 1977 Chilly Willee set and the checklist contains a ton of big names.

The 1977 MSA Discs were 3 3/8 inch discs and were used to promote Chilly Willee drinks which are a frozen drink similar to a Slupee.

MSA stands for Michael Schechter & Associates.  He had a partnership with the Player’s Union and created several food issue cards in the 70’s and 80’s.  There were also some non-food issue releases such as Wiffle Ball

Many of these discs all had very similar (or even identical) designs on the front of the card, and they only swapped out the back to identify the company featured in the promotion.  In this case it was the Chilly Willee brand!

The backs of these discs changed based on what brand was being promoted.

A discussion on Nightowlcards showed a variety of these discs with an assortment of variations in the front and back. It also provided the following input:

1976 MSA backs: blank, Crane, Towne Club, Dairy Isle, Safelon, Red Barn, Buckmans, Sweet William, Carousel, Orbakers, Wiffle Ball


1977 MSA backs: Zip'z, Wendy's, Dairy Isle, Saga, Customized Sports, Holiday Inn, Chilly Willee, Detroit Caesars

Where Can I Find Them?


Complete sets can be found on eBay for about $70, and singles are available for anywhere between $1 and $25 dollars.  Sportlots also has a good number of them available for anywhere between $1.50 and $4.


Checklist:

Buddy Bell

 Johnny Bench

Larry Bowa

Steve Braun

George Brett

Lou Brock

Jeff Burroughs

Bert Campaneris

 John Candelaria

Jose Cardenal

Rod Carew

Steve Carlton

Dave Cash

Cesar Cedeno

Ron Cey

Dave Concepcion

Dennis Eckersley

Mark Fidrych

Rollie Fingers

Carlton Fisk

George Foster

Wayne Garland

Ralph Garr

Steve Garvey

Cesar Geronimo

Bobby Grich

Ken Griffey Sr.

Don Gullett

Mike Hargrove

Al Hrabosky

Catfish Hunter

Reggie Jackson

Randy Jones

Dave Kingman

Jerry Koosman

Dave LaRoche

Greg Luzinski

Fred Lynn

Bill Madlock

Jon Matlack

John Mayberry

Hal McRae

Andy Messersmith

Rick Monday

John Montefusco

Joe Morgan

 Thurman Munson

Bobby Murcer

Bill North

Jim Palmer

Tony Perez

Jerry Reuss

Brooks Robinson

 Pete Rose

Joe Rudi

Nolan Ryan

Manny Sanguillen

Mike Schmidt

Tom Seaver

Bill Singer

Willie Stargell

 Rusty Staub

 Luis Tiant

Bob Watson

Butch Wynegar

Carl Yastrzemski

Robin Yount

Richie Zisk