The Living Set is made up of a mix of Retired Legends, Current Veterans, and Rookies. From inception through 2/7/21, the vast majority of players are current veterans.
29% of featured players were rookies. Many, but not all weeks had a rookie as part of the three player bundle, and so far there has only been one week that had more than one rookie. That was Week 40 with AJ Minter and Harrison Bader. The last few weeks of the 2019 season provided cards form some of the hottest rookies of the season. Eloy Jiminez, Fernando Tatis Jr., Pete Alonso, and Vladimir Guerrero Jr. have provided a bump in overall sales. The spring of 2020 has also provided weeks with some of the most anticipated rookies of 2020. Yordan Alvarez, Luis Robert, Bo Bichette, and Aristides Aquino all received cards.
The week of July 31st 2019 was the first week where we had more than one Retired Legend. Ernie Banks of the Cubs and Harold Baines of the White Sox released the same week which happened to coincide with the 2019 National Convention in Chicago.
The Yankees, Dodgers, and Braves are the teams which have been featured the most and the Yankees have sold the most total cards. They also have the highest average sales per card.
Ronald Acuna had the highest selling card (46,809) and raises the average of the Atlanta Braves to 6,717 which gives them the third highest per card sales average.
Rookies drive sales as the teams with the biggest rookies from 2018 have the four highest team sales averages. In 2019, the rookies have also driven the sales averages higher, and Vladimir Guerrero Jr. (#179) had sales of 27,749 which was the highest of any player since Juan Soto at card #43. Mike Trout received his much anticipated card at #200. His sales of 22,017 provided a bump to the weekly rolling average. In addition, two checklists were included as bonus cards for customers who purchased the three card bundle during the Mike Trout week and had print runs of 4,393.
Total card sales are 1,624,421 or an average of 4,197 per card. The average has been steadily falling week over week, and over the last few months, only Kyle Lewis has sold more copies than the average print run.
In 2018, print runs in the 2Ks were few and far between. In 2019, there were significantly more print runs in this range. In 2020 and early it seems print runs above 3,000 are an exception, and we have started to see several cards have print runs under 2,000. Eric Hosmer has the lowest print run with 1,500 cards.
Rolling average of print runs as of 8/12/20
The lowest rolling average was in Week 2 and it peaked with the release of Juan Soto as card 43. Since then the rolling average has steadily declined and had a small pop with the release of Vlad Jr. and Mike Trout to its current level of 4,197.
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